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COMMUNICATIONS BLUEPRINT

Automated customer communication flows and timelines for Ignite Restaurant.

Birthday Club Flow

30 Days Prior

Birthday Announcement

Warm reminder of their special day coming up. Introduces Ignite's venue benefits and encourages early booking.

AUTOMATED

14 Days Prior

Urgency Push

Creates urgency with limited availability messaging. Highlights exclusive perks and final booking push.

AUTOMATED

Day Of Birthday

Celebration Reminder

Happy birthday message. Reminds them their special evening is waiting with VIP treatment ready.

AUTOMATED

14 Days After

Thank You & Repeat

Gratitude message. Shares memories and encourages future bookings with exclusive perks.

AUTOMATED

TOTAL COMMUNICATIONS

4

Emails per member per year

TIMELINE SPAN

58

Days total engagement

PEAK ENGAGEMENT

2x

Multiplier on birthday week

Newsletter Flow

Every
Month

The Ignite Newsletter

Monthly digest of events, special offers, seasonal menus, and behind-the-scenes updates from Ignite.

Event announcements & seasonal specials
Exclusive subscriber-only promotions
Catering and private event highlights
Menu features & new dish launches
OPT-IN • RECURRING • AUTOMATED

Repeats every month indefinitely — Subscriber-based

FREQUENCY

12

Emails per year

DELIVERY DATE

1st

Of every month

OPT-IN TYPE

Manual

Subscriber choice

Communication Summary

BIRTHDAY CLUB

  • 4 automated emails per member annually
  • Triggered by member birthday date
  • No opt-out (registration confirms)
  • Personalised to individual (first name)

NEWSLETTER

  • 12 automated emails per year
  • Sent on 1st of every month
  • Subscriber opt-in required
  • General audience broadcast